INTERVIEW: DAVE CATUDAL


Boy do we have a good {in conversation} in store for you today! This week we chatted to Dave Catudal; the founder and CEO of Tranzend. This superstar vegan, health supplements business is transforming people’s lives daily helping their bodies detox from excessive toxins and stress to lead a healthier life. Using all natural ingredients, Dave and his team help improve conditions such as inflammation and lack of sleep to help your system cope better in the modern world. Hear all about Dave’s inspiration for Tranzend and how he leads his life…


Hi Dave! Tell us a bit about your childhood and background and how you feel that has influenced you today?

Hi VE, Thanks for taking the time to speak with me today!

I’m always happy to talk about my childhood and background because it’s been such a transformative experience for me, and others in a similar situation can really relate and resonate with the journey that I’ve taken. I was very fortunate to have been in the awareness to be able to turn “tragic” events when I was younger, into positive inspirations that have shaped my life and brought me to where I am today.

 

When I was about 10 years old, my younger brother was diagnosed with Leukemia. He fought and pushed through, and after a 5 year battle with cancer, he was finally in remission at age 9. Only 3 years later, my father, who was the healthiest human that I’ve ever met, was diagnosed with terminal cancer,, and died less than a year later. These events set me on a path to educating myself on health sciences, and finding out everything I could on disease and illness prevention through natural alternatives. Through my physical and spiritual journeys, I have come to realize the healing power of nature, and I have been eating exclusively organic for over 15 years- and I educate people on the benefits of organic living, and hope to inspire people to find their own natural path to better health.


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Are you vegan? Can you tell us a bit more about your vegan lifestyle?

Yes! My body and mind are in harmony from living a plant-based lifestyle. I’ve only become a dedicated vegan in the past couple years, but my wife has been a lifelong vegan- she was only a child when she discovered that eating meat was not for her. This is a real blessing because we have so much fun creating new dishes and discovering new plant-based miracles!


What do you friends and family think about your healthy lifestyle?

I’m very fortunate to have a fully supportive and encouraging family. My mother is almost 100% vegan, and my 3 siblings have all dabbled with it- we’re an open-minded health-centric family, so it’s definitely not a “taboo” topic. Eating healthy is our nature and plant-based eating is a big part of our family’s habits, so there’s nothing but love and support there. With friends, it’s more complicated. Since I’m a health professional, people rely on me for healthy living guidance- which I love. I consult for both Vegan and non-vegan eaters, and I have absolutely no agenda to try and “Convert” people- if veganism feels right, do it! If it’s not for you, I’m not going to be a missionary and try and convince you that eating meat is “wrong”- that’s entirely up to perception and everyone has their own path…


What’s your one health tip?

Go natural. It’s really simple. If you’re filing your body with packaged and processed foods, you are numbing your connection to your higher self. Be aware, eat natural, and your body and mind will thank you.



 

What made you start Tranzend and when did you do it?

Tranzend is a product of my lifelong dedication to natural health sciences. I’ve always been known as a “mad scientist” in regards to organic and herbal remedies, and Tranzend’s two initial products are a result of my experience helping clients to stop obsessing about the outside (body) and turn their focus inwards. Detox Stix is the most efficient way to get your internal system into balance- using organ-boosting herbal extracts that are super medicinal potency, and antioxidants that help neutralize circulating free-radicals (aka toxins). CortiZen is something that I’m really proud of because people are actually starting to be able to get off their anxiety and sleep meds (Xanax, Ambien) because CortiZen is allowing them to fix the problem from the INSIDE, which is always related to stress and adrenal/hormonal health. CortiZen is nature’s miracle for balancing the adrenals and optimizing cortisol levels, so it’s a real game-changer for a lot of people.


Can you tell our readers a bit about Tranzend and what makes it different?

I consider Tranzend as a health solution company- not a supplement company. We offer health education first, and products second. We were built with passion and integrity, everyone involved in Tranzend are lifelong dedicatees to natural, truly healthy living. When it comes to our products, we truly only make the best of the best. We have gone through great measures to individually source all of our ingredinets… it took me over a year to find all of our ingredients in the formula that I created, and everything is ethically produced and sourced from wild or organic plants. In fact, we are the only company in the industry that has passed Olympic Standards testing with a score of 100% potency and purity!


What’s it like leading a vegan healthy lifestyle where you live?

That’s a great question! I’m a serious nomad- it’s hard for me to stay put for a long time. Currently I live in Bali, in a little farming community outside Ubud- this place is the definition of healthy living! Before this I had lived in Thailand, where organic food is plentiful, and before that, I lived in the jungle in Brazil, on an acai and cacao farm. I’ve always picked places where organic food and healthy lifestyle was the central vibe of the city or community. But you don’t have to be as extreme as me to be healthy! When people say that eating healthy is hard where they live, it’s simply not accurate- it all comes down to priorities. While resisting the temptation to be unhealthy might be hard for some, accessibility has become so efficient with online shopping and organic stores and cafes popping up everywhere; you just have to be proactive and prioritize.



 

Why do you think there has been such a rise in veganism over the last few years?

Because it feels great! Honestly, I think we can all feel the positive shift that is here. There is a massive change in the global collective consciousness, and with that comes more awareness of vegan nutrition. It’s still subconscious for many people, but the increased interest in vegan eating is only just getting started, many others will become inspired to experience veganism for themselves, and I’m thrilled about that!


What inspires you?

What inspires me is being a part of the positive shift in global health awareness that is currently here. There are some real pioneers in the natural and vegan nutrition movement, and it’s people and companies like this, who operate with authentic intentions and high integrity that inspire me to keep grinding and persevering to bring health awareness to the mainstream society. When I look at the big food companies that dominate the marketing world, I feel sad that people are so numbed and exposed to this. My goal and inspiration is for companies like Tranzend to one day become equally influencial to society, but for positive health and awareness, not destructive health and profit.


Do you think you have a work/life balance?

Another great question! Hmmmm… well, in some aspects I tend to “overwork” myself, yet at the same time, my life is my work, and my work is my life. I am very fortunate to have created a life for myself where I love what I do, and, as much work as it may be to develop and manage a global business, it’s so wholesomely rewarding that I actually don’t consider it “work”… it’s just a part of living for me, and I always make sure that I appreciate this.


What’s the best part of your job?

The best part of my job is watching the positive health transformation of my clients. Being a part of someone’s healthy life change is a hugely rewarding experience, and this is what drives me. Watching other people succeed, and being a part of their inspiration.


What words do you live by?

Be Authentic. We live in a word where there is so much outside influence and social expectations, that many people become lost, wear masks, and become disconnected from their higher self. To be authentic is truly the greatest contribution that you can give to the world, and yourself- it’s what the evolution of consciousness depends on!


What’s next for you and the business?

Apart from continuing to develop and expand Tranzend, I’m always writing and working on health education products. My wife is a physics and quantum energy expert, and we’re co-writing writing a book on the conscious connection to body/mind health, and the vital role of awareness in the source of your food. Being vegan plays a huge role in the awareness and appreciation for the source of your food, so we are very excited to publish our book and inspire people to go “Beyond the body” when considering their choices with nutrition.


We loved catching up with Dave and having the amazing opportunity to hear all about his incredible lifestyle. We have collaborated with Tranzend and 10 of you lucky readers will have the opportunity to win a box of Tranzend Detox Stixs! All you have to do to enter is sign up to our email on our homepage and follow both @Tranzendbody and @The.Vegan.Edition on Instagram for a chance to win! 

This Competition is now Closed.

 

If you are vegan brand, blogger or individual and are interested in being interviewed as part of our {in conversation} series please get in touch via contact@theveganedition.com.

All images by Dave Catudal

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1 Comment

  1. Lorraine
    22nd April 2016 / 5:01 pm

    What a great article David. We go far back remember when you were born and you and Lisa were the best little friends.
    Keep up the great work and being so dedicated. You are so much like your Mom and Dad.
    Blessings to you.

    Lorraine and Clarence Dolan xo

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