When people go vegan, the main focus tends to be on the changes to their diet, and other elements of life, like fashion and beauty are often just an after-thought. So let’s make it nice and easy: going vegan means looking at all areas of your life and turning them vegan and cruelty-free. This could be anything from removing the leather items from your wardrobe to decluttering makeup that tests on animals or contains animal products.


When it comes to switching your makeup to vegan alternatives there are two main approaches:

  1. The Brutal Approach- You chuck/give away/donate all your non-vegan makeup to the bin/friends & family/charity and buy new vegan options. Sure this option is pretty effective and you clear out your old makeup in one quick swoop, but most people would find it pretty tricky to part with all of their makeup in one go and unfortunately very few of us can afford to go out a buy a whole new makeup collection from one day to the next!
  2. The Gradual Approach- For those of you for whom option number 1 feels like torture, the second approach is simply to gradually squeeze out all the non-vegan cosmetic items. This process is a lot easier but obviously takes a lot longer to complete. What this means is that each time one of your makeup products runs out, you simply opt for a vegan option to replace it.


With either approach it is worth reviewing all the makeup you own by gathering it all up from your bathroom cabinets, makeup bag, handbag and bedside table and ensuring every item you no longer use or that has passed its expiry date is thrown in the rubbish bin. This step is essential even if you are opting to gradually replace each makeup item as it means you start off with less, can keep track of what you own and will make switching to vegan makeup a lot faster and an easier transition for you.


Now in terms of the actual replacing part of this exercise, some research will be necessary at least at the beginning as you discover the vegan brands that you like, and options that are similar to what you may have been using previously. The blogger Logical Harmony has come up with an extensive list that we swear by as it really allows for seamless switch to vegan beauty: find it here. Great places to find vegan brands include places like wholefoods and where there are a vast selection of vegan makeup products on offer. Please bear in mind that it is always worth checking the label of each product to ensure it is clearly labelled as vegan and not tested on animals! Even though certain brands have a reputation for being vegan friendly, formulas often change and companies are frequently bought over.


Switching over your beauty collection should be easy and exciting with so many new, cool and exciting vegan makeup brands out there, there really is something for every taste, budget and style!

Image via wikimedia




  1. 5th November 2015 / 5:01 am

    Thank you so much for suggesting Logical Harmony!

  2. 6th November 2015 / 8:00 am

    Hi Tashina,

    No problem! We are big fans of your blog 🙂

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