Black Skincare Brands & Influencers To Follow


Here at CAROLINA GMX, we are committed to becoming an anti-racist ally to the black community. We strongly believe that this is not a moment or a trend, this is about building a better future for us all.

As we join the many who are actively seeking knowledge and speaking out at this time, we want to start by shining the spotlight on some black-owned skincare brands and influencers that we will be trying out, engaging with and, following.


Sensitive skin affects all races, so here's our pick of black-owned skincare brands and influencers you need to get behind! Get ready to get inspired...


Golding Skin Co.

For: Sensitive-skin

Golding Skin Co. is owned by Haley Golding, an African-American student at Howard University. Yes... really! She's still in university! The plant-based, vegan skincare brand was born from Haley's own struggle with sensitive skin. Click here to shop her online collection of all-natural skincare that ranges from cleansers to masks to hemp seed oil.

Follow on IG: @goldingskinco

Roux Beaute

For: ALL skin types

Roux Beaute is owned by Erica Fulcher, an African-American licensed esthetician, specialising in ALL skin. Roux Beaute has both a clinic that operates out of West Hollywood and an online store. In her clinic, every facial treatment is customised to target individual skincare goals... ugh, can we get a plane to L.A asap please! In the meantime, click here to shop Erica's impressive line that ranges from balancing moisturisers and foot exfoliating peels (yes really!) to cleansing brushes and makeup erasers.

Follow on IG: @rouxbeaute


For: ALL skin and body types

Liha was created by best friends Liha and Abi, inspired by their African roots and quintessential British attitudes. Their products are natural, 100% vegan, cruelty-free, free from parabens, chemicals and sls. The products they offer are hand-made in small batches out of Hackney and Cheltenham, with an emphasis on sustainability, slow-living and self-care. Values that we 100% stand by! Click here to shop their gorgeous collection of oils, soaps and shea butters.

Follow on IG: @lihabeauty





Nayamka Roberts-Smith

Known for: Skincare & Beauty

Nayamka is an African-American influencer, licensed esthetician, YouTuber, and founder of the #60SecondRule... you may have heard of it. If you haven't heard of the '60-Second Rule', it is the idea that 60 seconds is the perfect amount of time to allow a cleanser to interact with your skin. It was a pretty revolutionary moment for skincare when Nayamka introduced this on her YouTube channel. Oh, and she's followed by Barack Obama...

Follow on IG: @labeautyologist

Chanel McKinsie

Known for: Lifestyle & Fashion Inspo, Intentional Living

Chanel McKinsie is an African-American influencer whose Instagram bio until recently read: 'influence with intent, lead with love'. Influencers with intent are what we need right now, so we are absolutely loving Chanel's feed! We are also completely obsessed with her aesthetic.

She posts everything from her world ranging from editorial fashion shots to glazed donuts. A couple of weeks back, Chanel posted an important IGTV where she spoke candidly about the influx of followers she has received in light of the events of the past month. She talks about how it made her feel and what it means to be a true ally to the black community, as opposed to a performative one. We highly recommend you check it out.

Follow on IG: @chanelmckinsie


Known for: Fashion, Beauty & Lifestyle

Gratsi is a black-British influencer and YouTuber whose personality shines through every post. We originally started following her after coming across her Marrakech Vlog on YouTube; seeking some inspo before a trip to Morroco, and stuck around because, honestly, she's a riot! Her content is mainly fashion and beauty-focused, but her constant travel content is just as alluring. If you're in need of a giggle, check out her Marrakech vlog here.

Follow on IG: @gratiskat

While there are many more black brands and influencers who we support and hope to engage with in the future, these are our personal favourites.

We hope you will check them out and join us on this lifetime journey of supporting the black community in every way that we can, from now until forever.


Every brand and product featured on CarolinaGMX make our editorial pages once a minimum of 70% of our sensitive-skin testers consider it worthy!

If you are interested in checking out some of our other sensitive skin posts you can find the latest here.


WHERE — London

PHOTOGRAPHY — Haley Golding, Golding Skin Co.

THOUGHTS BY— Gabriela Godinho-Moxon

EDITED BY— Gabriela Godinho-Moxon




SPF 728x90

Receive Early Access to All Our Articles Now:

Gabriela - Editor
Gabriela - Editor

Gabriela is a London-based writer and creative, working in marketing. Her favourite skincare product is Darphin’s Ideal Resource Youth Retinol Oil Concentrate.

Find me on: Web | Instagram


Looking for Something?