The Lisa Franklin Way

[5 MINUTE READ]

Happy Friday and if you celebrate Easter, it’s Good Friday. And what better way to enter the long weekend than with one of our inspiring Friday Founder Interviews?

This week, we spoke to the extraordinary Lisa Franklin, Founder, and CEO of the eponymously-named brand.

Lisa Franklin is an award-winning skincare expert, nutritionist, and product developer of her own skincare range.

So, if you are interested in how Lisa made it all happen, just grab your morning coffee and keep on reading…

 

"I’ve suffered from rosacea since I was a child, which really knocked my confidence. Because of this, I was always passionate about searching for something that would make me feel more comfortable in my own skin."

Morning Lisa. Could you start by telling me a bit about your childhood and how you feel it has influenced you today?

From an early age, I was passionate about skincare and makeup. I’ve always been fascinated by Rose Quartz since my mother had it in the house. It’s always been an inspiration to me but I didn’t realise the connection I would have with it later in life and to what extent. I’ve suffered from rosacea since I was a child, which really knocked my confidence. Because of this, I was always passionate about searching for something that would make me feel more comfortable in my own skin. I was fortunate enough to travel a lot as a child so I was exposed to EU pharmacies that were set up for helping the skin. At the time, UK pharmacies were not.

So your passion for skincare was always there! How did you actually get your start in the beauty industry then?

Upon leaving high school I wanted to earn money and be independent. I loved colour palettes, makeup and creativity. I qualified as a makeup artist and became self-sufficient. I worked in a variety of sectors like tv and film, so I met many different people and applied makeup on many different skin types. 

And when did you decide to start up Lisa Franklin and why? Was the timing important?

Back when I was doing make-up, there was no photoshop or editing. I only had my skills to prove myself. I worked on this particular model who suffered from bad acne and I empathised as I know my rosacea made me feel less confident. Then, I had an epiphany: I was going to make a product to heal skin and include rose quartz. Thanks to my determination - and some extensive travelling - I studied as a nutritionist, and dermatologist and practised facials. I wanted to fully understand what it would take to create products that were sustainable and science-led but also delivered results. 

I started the brand 7 years ago and I pride myself on being a 100% British brand. All products are completely cruelty-free and all ingredients are ethically-sourced. I am also proud to be the first person to put rose quartz into a product.  

That is so impressive! As Lisa Franklin was born from skin concerns, how does the brand consider issues relating to sensitive skin and allergies? 

My brand was created due to the sensitive skin concerns I suffered from (rosacea) and the problematic concerns I was coming into contact with in my clients. I was witnessing first-hand the increase in problematic skin and premature ageing caused by pollution and city life. My aim became to support skin health and provide longer-term preventative care for all skin types, without the need for invasive measures, such as dermal fillers. 

Every single one of my products and treatments is perfect for sensitive skin types. We are clean and we are effective. I love seeing skin transformations and truly helping people with their skin journey. Our multifunctional, highly-effective formulations deliver clinically proven actives, antioxidants, and nourishing ingredients that work harmoniously to provide therapeutic benefits and promote healthy ageing.

That must be super rewarding. How does sustainability factor into Lisa Franklin?

Sustainability is one of the biggest challenges we face in the beauty industry today and although some strides have been made over recent years, there are still plenty more to be taken. I’m proud to lead as an example to other brands as to how we can do better collectively. My goal has always been to create products that are kind to the skin and kind to the planet. I knew I wanted to connect clean beauty and luxury together to create an ethical and sustainable brand. We have been awarded the Positive Luxury award for 7 years straight. 

We source our natural ingredients ethically, conforming to environmental and social guidelines. Those ingredients are organic, or beyond organic, thanks to cultivation methods that use high-tech methods to harvest with minimal disruption to the nutrient-rich plants they choose to use. Along with that, our products are cruelty-free and made without animal-derivative ingredients. We are supporters of the Terra Carta initiative and are also Forest Positive. We were also recently awarded the Leaping Bunny and Vegan certification, which we are really proud of. 

Those are some really big achievements. You should be very proud! Do you think people are more conscious of the ingredients in their beauty and skincare products nowadays? If so, why?

Yes and no. Social media platforms have been phenomenal in terms of educating people on beauty and skincare. Guidelines mean that brands need to be more open with customers. In turn, this has created a community that is far more knowledgeable about ingredients, brands, and how things are sourced. Products can quickly go viral and people can share beauty tips from all over the world, instantly. But this can also create a lot of misinformation and mistrust that is not necessarily warranted. Certain ingredients for example might receive a bad reputation online but in actual fact, they are perfectly safe and sustainable, and a great option for skincare. It’s all about education which is why we welcome the conversation with our clients and love nothing more than answering their fact-finding questions. 

That is a great way to approach it. What were your biggest challenges in starting up Lisa Franklin?

The beauty industry has expanded rapidly in the last 20 years. My first hurdle was education - finding the right mentors, the right courses, the right books. I wanted to soak up the vast information and it’s an ever-evolving arena. When I started I had no investment. It was a personal choice to be self-funded. I remember having to sell my car to buy an iPad and commuting 5.5 hours a day for 7 years in and out of work. But, I used the time wisely to research and educate myself. 

"Our products are powered by nature and backed by science. We do it well and we do it kindly."

It definitely wasn’t easy for you to get here. What is your favourite thing about your job?

I love seeing skin transformations and truly helping people with their skin journey. 

And which is your favourite product that you’ve ever created?

It has to be the Luminescent Base which was my light bulb moment and hero product. It was amazing to make my idea a reality and create such a loved product. It has now won over 18 awards and is considered a Cult Favourite. 

That’s amazing! What do you think makes Lisa Franklin stand out?

We are a 100% British luxury brand that uses clinically proven, leading-edge technology to provide results-focused skincare. Our products are powered by nature and backed by science. We do it well and we do it kindly. 

I love that. What inspires you?

I have always been fascinated by crystals and, in particular, Rose Quartz, with its beautiful pink hue and ability to amplify energy and love. Rose Quartz also imparts many skin health benefits by calming inflammation, releasing tension, and supporting cell renewal - even the ancient Egyptians carved Rose Quartz into facial masks. Rose Quartz is a common thread throughout all of my products and treatments as it is a constant source of inspiration for me. 

And what words do you live by?

“Love Light Energy”, which is our brand mantra. This has always been my motto and words I truly stand by. They steer everything that I do. I want myself and my brand to be a source of positive energy. It brings a sense of peace and calm whilst instilling the client with positive energy. 

Finally, what’s next for Lisa Franklin?

We constantly want to develop and grow. We want to continue to be a leader within the beauty industry for clean and ethical beauty. We believe in steering clear of botox, demal fillers, and surgery as we believe with good education and regular skin health we can provide a safer alternative. We really want to push this message and think we’re starting to see a trend towards removing fillers. From a business perspective, we’ve got some exciting growth plans coming so hopefully we can welcome more people to the Lisa Franklin brand. We’ve also got lots of products in development that are almost ready for release. It’s going to be an exciting year.

Like what you read? Head to Lisa Franklin to shop now!

If you fancy checking out some of our previous interviews, you can find them here. Want more from CAROLINAGMX? Check this out: The Ultimate WelleCo Super Elixir Review

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Gabriela - Editor
Gabriela - Editor

Gabriela is a London-based writer and creative, working in marketing. Her favourite skincare product is Darphin’s Ideal Resource Youth Retinol Oil Concentrate.

Find me on: Web | Instagram

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